Udemy Websites Landing & Squeeze Pages

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This lecture will cover the importance of the Sales Professional understanding of how Websites aka Home pages, Landing Pages and Squeeze Pages work. H...

Дата загрузки:2021-05-05T00:10:09+0000

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This lecture will cover the importance of the Sales Professional understanding of how

Websites aka Home pages,

Landing Pages and

Squeeze Pages work.

Homepages (aka Websites) are great for what they do, which is provide general information and encourage visitors to explore.

Homepages act as an introduction to your business’s brand, product, services, values, who and what it’s for, who to contact, you name it. It should provide a “first good impression,” encompassing all that a company has to offer, and direct visitors to learn more throughout different sections of the site.

While it provides a great place to browse through large amounts of content it lack focus and a “call to action”

Here is where the landing page and squeeze page come into play.

Landing pages are a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email, or an online advertisement. There aim is to achieve a single conversion goal — which could be anything from gaining free trial signups for a new SaaS (Software as a Service) product, to registering attendance for a webinar, to leading buyers to catalog or product pages.

Squeeze pages on the other hand, has one constant goal: to collect the user's name and email address. Squeeze pages can also be used to offer a free ebook, white paper or subscription to a virtual eventin exchange for the user's email address but the requested information always remains the same.

The squeeze page comes in a Opt-in page link so user can fill in the completed information requested. While getting as much information as possible, the fewer details you request the higher conversion rate. The goal once you have a permission from the visitor is to continue to send them content they will be interested in reviewing and hopefully engage back in the conversation.

These all can be used in conjunction with one another but the main goal is to prove the sales professional an opportunity to engagre with leads that are interested in being contacted in a creative, fun and automated consistent way.

Again, to reinforce my intention is not to make you into Web Designers but to understand enough of it to have a great collaboration with your Marketing Professionals.
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