Landing Page Design Best Practices

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Get Landing Page: https://bit.ly/3ywpoCk One major reason you should be using landing pages in the first place is to ensure you’re sending people to a...

Дата загрузки:2021-07-22T01:15:14+0000

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Get Landing Page: https://bit.ly/3ywpoCk

One major reason you should be using landing pages in the first place is to ensure you’re sending people to a page that matches their expectations. Make sure that you signal that visitors have made a “good click” by matching your landing page copy (and design) to the ads you’re running in search or social.

For example, an ad for retirement communities that brings visitors to a landing page focused on luxury condos is likely drive more visitors away than one that stays on message. If you’re running many ads with different headlines, consider creating variant pages (or using Dynamic Text Replacement) to ensure message match.

It’s rare that a landing page is so short that nothing appears below the fold, so including visual indicators drawing the eye downward is a good idea. These cues can include literal pointers, like arrows, as well as other shapes, images, animations, or even copy that keep visitors happily scrolling and reading.

Similar directional cues should be used to help prospects find your call to action. Use bold, contrasting colors and an easily recognizable shape—buttons should look like buttons—so that the CTA pops out from the rest. You can even use arrows, animations, or even picture of pointing people to draw further attention to it.

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