Increaser Sprint #2 | Onboarding, New Year Emails, Improving Landing Page

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What I did in the last sprint: 1. I converted separate onboarding modals into a single component. Introducing new steps into the flow will take less t...

Дата загрузки:2021-01-10T21:30:12+0000

Издатель
What I did in the last sprint:
1. I converted separate onboarding modals into a single component. Introducing new steps into the flow will take less time going forward.
2. To better understand how many people are ready to start working with the app right after sign up, I updated the onboarding flow with questions that users could answer yes or no. It not just provides me valuable analytics but also gives extra explanations to a user.
3. To reduce user frustration, I added a text on top of the time-picker that tells what focus mode is selected.
4. To make statistics less confusing for a newly registered user, I updated the calendar view and the week chart to show only days starting from sign up.
5. I updated the chart with the week's data** to show the average based on how many days of the week already passed since sign up and then the start of the week.
6. To address the growing complaint rate on AWS SES, I added an unsubscribe link to every email.
7. To remind old users about the app, I set up one-time tasks that send an email and give an extra free trial to all eligible users on Monday of 2021.

Analytics:
In the last sprint, very few people (384) came to the app, and the signup conversion rate was too low (11.46%).
The conversion rates for sets stayed the same, at low points.
In the last sprint, two people canceled their membership, and two bought, so the membership net is zero.
Next sprint:
Only eleven visitors out of one hundred sign up in the app. I want to focus on this single metric this sprint by making the landing more compelling for sign up. It should explain the app in five seconds and make the user motivated to try Increaser.
1. Update the landing page to explain the app in 5 seconds.

Increaser: https://increaser.org
My Website: https://geekrodion.com
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