Everything You Need to Know About Landing Page Design

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Everything You Need to Know About Landing Page Design Whoever said “You never have a second chance to make a great first impression,” makes a valid po...

Дата загрузки:2020-12-11T20:45:11+0000

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Everything You Need to Know About Landing Page Design Whoever said “You never have a second chance to make a great first impression,” makes a valid point. You only get one opportunity to have your first interaction with another person … and the last thing you want is for that first interaction to be a bad one. After all, humans are known to remember negative experiences more vividly than positive ones. Great first impressions matter when meeting someone, going to a new place, and even visiting a website. In a world where virtually every business has a website, creating a positive first impression when your target audience members click... Everything You Need to Know About Landing Page Design
Whoever said “You never have a second chance to make a great first impression,” makes a valid point. You only get one opportunity to have your first interaction with another person … and the last thing you want is for that first interaction to be a bad one. After all, humans are known to remember negative experiences more vividly than positive ones. Great first impressions matter when meeting someone, going to a new place, and even visiting a website. In a world where virtually every business has a website, creating a positive first impression when your target audience members click on your site via the search engine results page (SERP) is critical. That’s because your landing page is your site’s “destination page”, or the first page that visitors land on when they open your site. Also, to really put the pressure on, you only have about 7 seconds to make that great first impression with your website before the average visitor decides whether or not they’re going to stay or bounce elsewhere. So, how do you ensure that the first interaction your target audience has with your website is a positive one? The answer: Great landing page design. Landing Page Design Landing page design is the process of creating an enticing site page for your target audience and website visitors. It should encourage them to convert from leads into subscribers or customers. Effective landing page design is on-brand, includes your product or service and company information, and incorporates relevant offers and calls-to-action (CTAs). Responsive Design You may have also heard about responsive design, or responsive web design, before. A web page with responsive design is automatically viewable via any device — meaning, web pages change as needed to fit any screen or device (i.e. desktop, laptop, tablet, or smartphone). Source Since so many more people search the Internet from different devices and locations, responsive design is necessary to ensure visitors and customers have a pleasant experience on your site. Although it’s recommended that your entire website is responsive, it’s critical to have responsive landing page design — again, this is the first page every visitor interacts with and sees when they open your website, so outstanding user experience (UX) is crucial.  Web pages without responsive design can make for a frustrating experience for visitors — they’ll be dealing with images and text that don’t fit their screen. This can potentially cause visitors to abandon your site completely or even visit a competitor’s site instead. Note: Depending on the landing page design software you choose to work with (we’ll cover some options shortly), responsive design might be an automatic feature for you. In this case, you won’t have to worry about responsive design — when you design your landing page, it’ll already be responsive. In addition to having a responsive design, there are many other aspects of creating and designing a landing page that impact your ability to convert visitors into customers and enhance UX. So, let’s review some of the most common and important steps for you to take into consideration while designing your landing page. 1. Identify your target audience and their needs. No matter which part of your business you’re working on, you should be thinking about who your target audience is and how you can resolve their pain points — and designing your landing page is no exception to this rule of thumb. While planning your landing page design, think about what your target audience expects and needs to see when they open your site. Ask yourself the following questions to help you with this: What questions does the landing page immediately need to answer for your audience? How can you brand your landing page so your audience knows they’re in the co...
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